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    Strategy of Motorola

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    Research Motorola Corporation.

    1. Analysis of Strategic Factors Since you are aware that your analysis of strategic factors or SFAS (Strategic Factor Analysis Strategy) is based on IFAS and EFAS tables, and since we will need to understand your choices, you are required to submit the three tables in Excel format in one separate file. No comments are needed on the IFAS and the EFAS tables, but certainly one is needed on the SFAS table that is the main subject of the assignment

    2. Strategic Alternatives and Recommended Strategy
    Analyze economic, social and financial data to justify your available strategies and the one(s) you recommend.

    3. Implementation

    Describe the implementation of the strategy (ies) you recommended.

    4. Evaluation and Control

    How do you evaluate the performance of your implementation.

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    Solution Preview

    About Motorola

    Motorola which started as Galvin Manufacturing Corporation in 1928 and now it is one of the leaders in the communication products and deals in mobile handsets, communication infrastructure, wireless and broadband solutions. (Wikipedia) Currently it is one of the Fortune 100 Company with global presence and impact, Motorola had sales of US$35.3 billion in 2005. It has got following divisions:

    Connected Home Solutions

    It is providing digital entertainment such as providing digital entertainment through superior infrastructure.

    Mobile Devices

    It is providing latest and unique wireless and mobile including all cellular and wireless systems, software applications.

    Networks & Enterprise

    It is also a leading provider of end-to-end infrastructure, integrated voice and data communications, and information solutions.


    The following statements are adapted from the corporate website of Motorola

    Vision statements
    As a recognized global technology leader with 75 years of innovation in our portfolio, our vision is clear.....

    To harness the power of wireless, broadband and the internet to deliver embedded chip, system level, and end to end network communication solutions for the individual, work team, vehicle and home.

    Mission statement

    Motorola is more than our product portfolio:
    software enhanced wireless phones and messaging
    Two way radio products and systems
    Networking and internet access products
    end to end broadband solutions
    Embedded semiconductor solutions
    Integrated electronic systems

    Motorola's vision is to be a leader in all the products it manufacturers such as mobile phones, radio products, etc It's mission is clear and inspiring.

    External Factor Analysis Summary:
    Here we will analyze the affect of societal forces and to see what trends are like to affect the Motorola:

    ? Economic Forces: One has monitor the economic trends like GDP trends, Interest rates, Money supply, Inflation rates, Unemployment levels, Disposable income. Currently in USA there is recession but in other parts of world there is growth especially in Asian countries. Individual economies becoming interconnected into a global economy.
    ? Technological Forces: Impact of Internet, virtual online stores, using Internet effectively to increase the reach and to reduce the cost. Portable Information Devices, Electronic networking, smart mobile robots, and increase in the speed of microprocessors will have tremendous impact on business.
    ? Societal Trends: It is of very much importance to it. The factors like lifestyle changes age distribution of population, life expectancies etc.
    ? Competition: According to the data given in the case the main competitors are

    Economic development of Asia and other developing countries

    Trend of Digital products increasing
    Demographics favoring consumerism
    Opening up through WTO
    Increasing government regulations
    Strong competition
    Technological changes
    Foreign trade hindrances
    Cultural differences especially in foreign country.

    IFAS analysis

    1) Operational Excellence

    Motorola is known for its process management systems. Infact it is the pioneer of the Six Sigma, one of the key process improvement tools. ...

    Solution Summary

    This discusses the strategy formulation and implementation of Motorola