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Strategy of Motorola

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Research Motorola Corporation.

1. Analysis of Strategic Factors Since you are aware that your analysis of strategic factors or SFAS (Strategic Factor Analysis Strategy) is based on IFAS and EFAS tables, and since we will need to understand your choices, you are required to submit the three tables in Excel format in one separate file. No comments are needed on the IFAS and the EFAS tables, but certainly one is needed on the SFAS table that is the main subject of the assignment

2. Strategic Alternatives and Recommended Strategy
Analyze economic, social and financial data to justify your available strategies and the one(s) you recommend.

3. Implementation

Describe the implementation of the strategy (ies) you recommended.

4. Evaluation and Control

How do you evaluate the performance of your implementation.

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About Motorola

Motorola which started as Galvin Manufacturing Corporation in 1928 and now it is one of the leaders in the communication products and deals in mobile handsets, communication infrastructure, wireless and broadband solutions. (Wikipedia) Currently it is one of the Fortune 100 Company with global presence and impact, Motorola had sales of US$35.3 billion in 2005. It has got following divisions:

Connected Home Solutions

It is providing digital entertainment such as providing digital entertainment through superior infrastructure.

Mobile Devices

It is providing latest and unique wireless and mobile including all cellular and wireless systems, software applications.

Networks & Enterprise

It is also a leading provider of end-to-end infrastructure, integrated voice and data communications, and information solutions.


The following statements are adapted from the corporate website of Motorola

Vision statements
As a recognized global technology leader with 75 years of innovation in our portfolio, our vision is clear.....

To harness the power of wireless, broadband and the internet to deliver embedded chip, system level, and end to end network communication solutions for the individual, work team, vehicle and home.

Mission statement

Motorola is more than our product portfolio:
software enhanced wireless phones and messaging
Two way radio products and systems
Networking and internet access products
end to end broadband solutions
Embedded semiconductor solutions
Integrated electronic systems

Motorola's vision is to be a leader in all the products it manufacturers such as mobile phones, radio products, etc It's mission is clear and inspiring.

External Factor Analysis Summary:
Here we will analyze the affect of societal forces and to see what trends are like to affect the Motorola:

? Economic Forces: One has monitor the economic trends like GDP trends, Interest rates, Money supply, Inflation rates, Unemployment levels, Disposable income. Currently in USA there is recession but in other parts of world there is growth especially in Asian countries. Individual economies becoming interconnected into a global economy.
? Technological Forces: Impact of Internet, virtual online stores, using Internet effectively to increase the reach and to reduce the cost. Portable Information Devices, Electronic networking, smart mobile robots, and increase in the speed of microprocessors will have tremendous impact on business.
? Societal Trends: It is of very much importance to it. The factors like lifestyle changes age distribution of population, life expectancies etc.
? Competition: According to the data given in the case the main competitors are

Economic development of Asia and other developing countries

Trend of Digital products increasing
Demographics favoring consumerism
Opening up through WTO
Increasing government regulations
Strong competition
Technological changes
Foreign trade hindrances
Cultural differences especially in foreign country.

IFAS analysis

1) Operational Excellence

Motorola is known for its process management systems. Infact it is the pioneer of the Six Sigma, one of the key process improvement tools. ...

Solution Summary

This discusses the strategy formulation and implementation of Motorola

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