Motorola: Implementation Strategy

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The historical approach of Motorola implementation strategy was developing innovative products. The historical approach was that divisions were given autonomy and were expected to produce results. Competition was encouraged. The history of Motorola is interspersed with new products such as the first handheld mobile phones the first car radio, and the first device to carry voice and video from the moon to the earth. Its recent history of success is the 2005 introduction of Razr. It was launched as an exclusive fashion phone costing $600 with a service plan and $800 without a service plan. Razr became the must have phone of its time. In 2006 Motorola changed its strategy for Razr and allowed it to become a mass market mid priced phone. Motorola's history is replete with innovations and futuristic communications equipment. In 1946, Motorola communications carried the company's new car radiotelephone service in Chicago. In 1955 it introduced the world's first commercial high-power germanium based transistor. From 1958 it provided radio equipment for most NASA space flights culminating in 1969 moon landing. Essentially, for decades Motorola thrived on innovation.
The implementation strategy of Motorola was to create internal competition. During its historical success there was little external competition. Divisions were pitted against one another and bonuses were offered for the best performance. The leadership was charismatic, farsighted, and very competitive. There was a powerful culture of competition when Motorola was successful but later this culture disintegrated into infighting and conflicts. When the cellular phone was launched there was a serious deterioration in Motorola culture. The ...