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Organisation Structure & Innovation

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Explain two organizational archetypes and discuss how organizational structure influences innovation.

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The solution looks at two organisational structure archetypes and how they influence innovation in 354 words with 2 references included.

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One organizational archetype is that of a pioneer. This type of organization is constantly involved in developing new markets, products and launching them. One example is that of Amazon.com that has developed new markets in internet marketing. Such an organization needs managers that can drive innovation and new product development making full use of the technology available with them. The pioneer organization is one that opens up an area or prepares a way. The organization takes initiative in the development of a product, process or market. The organization needs to ...

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