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Harley Davidson Case

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Find out what what Finance, Operations, Human Resources, Information Technology and Reasearch and Development strategies that Harley Davidson uses.

"The A Team"
Harley Davidson Inc. 2008

1) Mission
To fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments.

To continue to increase the growth of the company in accordance with the growing demand for motorcycles
To continue to provide high quality motorcycles to its consumers

Case Issues
How to remain competitive through the recession with the entrance of its Japanese competitor
How to increase sales for a younger demographic
How to attract more women customers
How to create lifetime customers at a younger age
How to regain market share from its Japanese competitor
How to differentiate its bikes through innovation if it intends to hold its premium position

Strategies - Differentiation
Has cultivated close relationships with dealers and provided a full line of products, such as clothing, to expand the profitability of the Harley brand
Advertises through national television, print, radio, direct mailings and the Internet
When a person buys a Harley-Davidson motorcycle, they receive a free 1-year membership to the Harley Owners Group (HOG), which was developed in 1983 as a program to keep people active with their Harley
Dealerships were able to integrate mobile marketing and a social campaign by inviting new and existing customers to opt-in to a mobile text messaging club. Customers were able to receive updates via text messaging about special sales, events and members-only deals.

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Solution Preview


Finance strategies
The following are some of the basic finance-related strategies identified based on the data provided in the case:
1. The company ensures that current assets are more than enough to cover current liabilities.
2. For the company's financing needs, the company is significantly dependent on both internal and external sources of financing. However, as the company continues its operations, it is slightly becoming more dependent on debts (external sources) than on equity (internal sources).
3. The company is increasingly reliant on liabilities to finance the acquisition of its assets.

Operations strategies
Basic company operations include its strategies related to ...

Solution Summary

The expert finds out what the finance, operation, human resources, information technology and research and development strategies are at Harley Davidson.