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Corporations Need Creativity and Innovation

Explain how companies are using creativity and innovation to deal with an ever complex world.

Some specific company examples. Explain why these techniques are effective.

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Corporations Need Creativity

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The corporate world is getting increasingly complex. So much so that the current menu of tools and techniques are becoming less effective. I found an interesting article on the website of the Australian Graduate School of Management.
"One of the defining abilities for 21st century managers is how they deal with 'wicked problems' - that is, problems that are socially so complex that they don't have straightforward answers and for which the past does not prove to be a reliable predictor of the future. Grappling with wicked problems is arguably the greatest and most exciting challenge for today's manager who needs to adopt new ways of thinking to discover solutions."
And in a 2005 article BusinessWeek mentioned -
What was once central to corporations - price, quality, and much of the left-brain, digitized analytical work associated with knowledge - is fast being shipped off to lower-paid, highly trained Chinese and Indians, as well as Hungarians, Czechs, and Russians. Increasingly, the new core competence is creativity - the right-brain stuff that smart companies are now harnessing to generate top-line growth. The game is changing. It isn't just about math and science anymore. It's about creativity, imagination, and, above all, innovation.
No wonder that corporate recruiters are increasingly hiring MFAs instead of MBAs. Companies are also looking into how to promote creativity in their organizations. The CEO and the C-suite must set the tone at the top that encourages a ...