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French and Raven's Five Base of Social Power

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Identify ways in which French and Raven's Five Base of Social Power are used in an organization.
Evaluate whether or not those bases of power are used effectively or not.

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Solution Summary

The forms of power used by French and Raven are identified and evaluated for how they're used in an organization.

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Introduction
In order for any organization can achieve its basic goals, the ability of managers to influence decisions and control resources must be used effectively. This is an evaluation of the use of a very good business tool called French and Raven's Five Bases of Social Power. Three kinds of organizations are considered, identifying ways in which they can be used in non-profit, sole proprietorship sales of goods, and service-based organizations.

Definition of Terms
The Five Bases of Social Power, described in 1959 by social psychologists John R. P. French, Jr. and Bertram H. Raven, outline the ways in which a person in a leadership position can get and use the ability to influence people within an organization.

Legitimate power is based on the manager's formal position within the organization.
Coercive power is controlling others through fear of punishment or the threat of punishments.
Reward power is controlling others through rewards or the promise of rewards.
Expert power is controlling others through specialized knowledge, ability or skills,
Referent power is controlling others through personal traits and characteristics, such as charisma.

The Short and Long-Term Goals of Each Organizational Type
Non-profits whose goals do not include making a profit beyond that of its income are often staffed by volunteers and people whose goals do not include making a lot of money but making a difference in the lives of those who are less advantaged than others. This is a positive quality in this kind of organization, and managers would do well to keep that giving culture strong.
Those in this business usually want to do as much good for as many people within their niche as possible, and that takes money and advertising. Referent ...

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  • MBA, University of Phoenix
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