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Training: Customer Relationship Management

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Please help so that I can complete this assignment:

You are working with your team leads to create the project schedule. You are very concerned about the intersections between the teams, so you all are starting with the major milestones, working backward from the new product launch.

Sales of the new product are going to start in nine months and the new CRM system needs to be in place six weeks prior to that so the sales force can get their customer and prospect information entered in time for the big marketing mailing going out three weeks prior to the product being available. You have one team working on the marketing program (and the mailing is just one of their deliverables); this team is being led by Jennifer from marketing. You also have another team working on the CRM implementation, being led by Ben from IT. The two teams will intersect at the sales force trainingâ?"training on the new system, the new product, and the new marketing program. After talking with the sponsor and customers, it was determined that the training approach would be holistic; the marketing process would be taught using the new systemâ?"not two separate classes, but one integrated class. Instructors will come from both the IT and the marketing teams. You are unsure which team leader should be responsible for trainingâ?"it will depend upon the resources and dependencies.

Using the list of tasks below as a starting point, create a schedule by adding tasks, dependencies, efforts, and descriptions of the skills required to complete each task. Also determine the start and end dates based on the dependencies and effort. (Assume your resources have 50% availability to the project). The schedule should contain between thirty and sixty tasks/sub-tasks. Use Microsoft Project, Excel, Word, or any other appropriate tool to document your schedule. You will also need to define the team members you will need. For each team member you will need, create a bulleted list of skills/expertise he/she must have to complete the assigned tasks. For the effort, describe your rationale for your estimate.

Determine training objectives.
Create training outline (objectives, phases, topics, and content).
Define activities.
Create instructor guide.
Create participant materials.
Create activity guide.
Review training materials.
Conduct pilot training class/test training materials.
Deliver training to all of sales force.

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Solution Preview

The response addresses the queries posted in 1709 words with references.

//We have to develop a project schedule for a team to develop customer relationship management skills in them. For this we should write some general information on training & its objectives and then move forward to develop a training schedule covering required points. I am going to develop your understanding of preparing a project schedule by providing the following content. //

Training objective

The training is one of the most effective elements to improve the performance of the organization. The training is actively and intimately connected with all the personal or managerial activities. It is an integral part of the whole management program. There is an ever present need for training men so that new and changed techniques may be taken advantage of. The training enables employees to develop and rise within the organization and increase their market value (Mamoria & Gankar, 2002).

The objective of the training is to develop new skills in the CRM implementation team and the marketing team. The new project is going to start in nine months and the new CRM system needs to be placed six weeks prior to that. The training is important for the correct and smooth functioning of the CRM and marketing teams. The management would be affected most from the results of the evaluation of the training.

Schedule for training

S. No. Training task & sub-task Start date End date

1 Customer relationship management system 05/01/2008 05/05/2008

2 Capture & Track Customer Requests 05/01/2008 05/01/2008

3 Manage Tasks & Workflow 05/02/2008 05/02/2008

4 Assess Customer Satisfaction 05/03/2008 05/03/2008

5 Provide Timely FAQ Responses & Email Acknowledgements 05/04/2008 05/05/2008

6 Report Performance 05/04/2008 05/05/2008

7 Responding to customer needs for information 05/03/2008 05/05/2008

8 Delivering a high quality customer experience (National weather service, CRM, 2008). 05/04/2008 05/05/2008

9 Sales 05/06/2008 05/09/2008

10 Developing Relationships and Managing Accounts 05/06/2008 05/06/2008

11 Major Account Penetration 05/07/2008 05/07/2008

12 Major Account Selling Skills 05/07/2008 05/08/2008

13 Sales Management 05/08/2008 05/08/2008

14 Sales Starters 05/08/2008 05/09/2008

15 Selling Professional Services 05/06/2008 05/07/2008

16 Telephone Technique 05/07/2008 05/09/2008

17 Writing Proposals (Boost your sales performance, 2008). 05/09/2008 05/09/2008

18 Sales force 05/09/2008 05/12/2008

19 Analytics 05/09/2008 05/10/2008

20 Sales Force Automation 05/09/2008 05/10/2008

21 Custom Applications 05/10/2008 05/11/2008

22 Marketing Automation 05/10/2008 05/11/2008

23 Customer Service & Support (CRM's Top Business Models are in High Demand, 2008). 05/11/2008 05/12/2008

24 Analytical CRM 05/06/2008 05/10/2008

25 Analysis of customer data 05/06/2008 05/06/2008

26 Design and execution of targeted marketing campaign 05/06/2008 05/07/2008

27 Design and execution of ...

Solution Summary

1706 Words, APA Format

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