"One More Time: How Do You Motivate Employees?" by Frederick Herzberg is a reprint of a 1968 article, yet it remains fresh and pertinent 40 years later. Why? What are the enduring principles that continue to direct organizational leaders? What have we not learned, and how should we address these shortcomings?
Importance of Herzberg Article in Today's Context
The respective article written by Fredrick Herzberg (2003) describes and examines the factors of motivation for the satisfaction of employees and its importance for the growth of firm. To begin with this article, Herzberg depicts several forms of "KITA" (Kick In The 'Pants' techniques) such as positive KITA, negative physical KITA, and negative psychological KITA that are used by managers to motivate the employees (Herzberg, 2003). These forms of KITA revolve around altering stages of work, salaries, profits and gains, training, advising and communication to motivate employees.
All of these forms of KITA could give result for a short term motivation but not long term reform and could be finished in the form of being costly for firms. So, this article does not only define the components of job satisfaction, but also provides a significant approach to firms for conducting job attitude studies to know about the workplace environment. This article also employs the theory of critical incident technique that describes how the decision maker of firm can interact with employees to gain the satisfaction with their job or to find the factors that cause dissatisfaction (Riley, 2005). So, this article is valuable in present working scenario because from last 40 years, only time and requirements are changed but the aspects of motivation and satisfaction of employees have same importance.
Instead of KITA, Herzberg recommended focusing on other types of motivating factors. He also pointed out those factors that convert satisfaction level of employees in dissatisfaction. This article of Herzberg also states two distinctive factors that are motivation factors and hygiene factors to understand about the motivation of employees and job ...
The expert examines the enduring principles that continue to direct organization leaders.