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Joint Evaluation vs Separate Evaluation

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Conduct an internet and literature search on the topic of joint versus separate preference reversal. Discuss your findings. In your discussion compare and contrast joint and separate preference reversal.
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The answer to this problem explains preference reversals. The references related to the answer are also included.

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Joint versus separate preference reversal: In this reversal, preferences for bundles are shifted after the options are juxtaposed. When bundles are valued separately the decision made on the bundle is different than when they are valued jointly (a). When there is joint evaluation, two stimulus options are presented side by side at the same time, when there is separate evaluation, the options are evaluated separately. In this situation preference reversals are observed (b). In case of joint evaluation multiple options are ...

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Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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