Bloominton Hospital: IO or Resource-based?
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Which model did Roland Kohr at Bloominton Hospital use, I-O (industrial organization model) or resource-based model?
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Kohr used the Industrial Organization model in assessing the viability of starting a cardiovascular surgery unit at Bloomington Hospital. He studied the external environment and identified areas where the regional marketplace had a need that could result in good returns for a local provider. The area in which he identified a market need was in cardiovascular ...
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