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Innovation, flexibility, and globalization

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Do you believe it is possible for a global company to simultaneously achieve the goals of global efficiency and integration, national responsiveness and flexibility, and the worldwide transfer of knowledge and innovation? Why or why not?

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Yes. Companies like McDonald's and Coca Cola have been doing this for more than a few decades and have achieved all of those things. They are efficient in moving products bought and resources needed. They have a system that is integrated to allow for the use of a single brand throughout the world that is both ...

Solution Summary

An opinion about whether innovation, flexibility and efficient responses are possible in global company.