Do you believe it is possible for a global company to simultaneously achieve the goals of global efficiency and integration, national responsiveness and flexibility, and the worldwide transfer of knowledge and innovation? Why or why not?
Yes. Companies like McDonald's and Coca Cola have been doing this for more than a few decades and have achieved all of those things. They are efficient in moving products bought and resources needed. They have a system that is integrated to allow for the use of a single brand throughout the world that is both ...
An opinion about whether innovation, flexibility and efficient responses are possible in global company.