Prepare 1,050-1,400-words of original phrasing (no more than 7% must be work cited and cited work should be referenced with active, accurate, confirmable sources) explaining the organizational and societal functions of PR. From the following list select at least two functions you consider to be organizational functions of PR and two functions you consider to be societal functions.
a. Communications management
b. Relationship management
c. Media Relations
e. Marketing communications
f. Employee relations - organizational
g. Investor relations
h. Social responsibility
i. Community relations
j. Consumer relations
k. Government affairs
l. Public affairs and issues management
Explain why you categorized your selected functions as organizational or as societal.
What similarities and differences exist between the organizational functions and societal functions of PR?© BrainMass Inc. brainmass.com October 16, 2018, 6:53 pm ad1c9bdddf
Organizational functions of a PR are those functions which are directly related to providing benefits to the organization and its strategy and marketing function. Organizational functions are those distinct advantages that a good PR campaign provides to an organization such as brand building, creating public awareness, providing feedback, etc.
Public relations specialists handle organizational functions such as media, community, consumer, industry, and governmental relations; political campaigns; interest-group representation; conflict mediation; and employee and investor relations. They do more than "tell the organization's story." They must understand the attitudes and concerns of community, consumer, employee, and public interest groups and establish and maintain cooperative relationships with them and with representatives from print and broadcast journalism.
(source: http://www.bls.gov/oco/ocos086.htm )
Societal functions of a PR campaign are those functions which are aimed at providing benefits to the society in terms ...
Prepare 1,050-1,400-words of original phrasing (no more than 7% must be work cited and cited work should be referenced with active, accurate, confirmable sources) explaining the organizational and societal functions of PR.
What are some of the challenges Mattel has had with regard to Business Ethics?
Search the Internet for Mattel.com home page. Review the website and find its Corporate Social Responsibility information with respect to Product Safety. Review the site to learn about its viewpoints on product safety.
Research Mattel's experience with respect to the product recalls from China. Review the various discussions/issues that found and answer the following questions:
1. What are some of the challenges Mattel has had with regard to Business Ethics?
2. Did Mattel follow its values of Corporate Social Responsibility? If yes, why? If not, why not?
3. What would you do to improve the corporate image if you were a leader at Mattel?
Include a reference list. All research should be cited in the body of the paper. Reports without citations will earn less credit. Report to contain a short introduction and conclusion in addition to the body of the paper. Please make sure that if a source is in reference section, need to cite it in the body of the paper and vice-versa per APA guidelines.
> Define the role of ethics and social responsibility in business. (30%)
> Describe the opportunities and challenges of conducting business in other countries. (30%)
> Analyze the functional roles of a manager. (20%)
Please response with material not presently in Solution library if possible.
List and cite all references.