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    Strategy of the company

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    Which description best fits Andrews? For clarity:

    - A differentiator competes through good designs, high awareness, and easy accessibility.
    - A cost leader competes on price by reducing costs and passing the savings to customers.
    - A broad player competes in all parts of the market.
    - A niche player competes in selected parts of the market.

    Which of these four statements best describes your company's current strategy?
    Andrews is a niche cost leader
    Andrews is a broad differentiator
    Andrews is a broad cost leader
    Andrews is a niche differentiator

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    Andrews is a broad differentiator

    - Andrews operates in all market segments - ...

    Solution Summary

    Identify the strategy of a company.