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Strategy of the company

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Which description best fits Andrews? For clarity:

- A differentiator competes through good designs, high awareness, and easy accessibility.
- A cost leader competes on price by reducing costs and passing the savings to customers.
- A broad player competes in all parts of the market.
- A niche player competes in selected parts of the market.

Which of these four statements best describes your company's current strategy?
Andrews is a niche cost leader
Andrews is a broad differentiator
Andrews is a broad cost leader
Andrews is a niche differentiator

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Andrews is a broad differentiator

- Andrews operates in all market segments - ...

Solution Summary

Identify the strategy of a company.