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    Post Vs. General Mills

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    Select two firms that compete in the same industry (such as Coke and PepsiCo, or Dell and Hewitt Packard). Perform a ratio analysis on the two firms that your team selects and tell the rest of the class which firm would be the best investment candidate.

    I have selected Post and General Mills.

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    Solution Preview

    Post cereals are owned by Kraft Food.
    http://www.kraftfoods.com/postcereals as retrieved on 14 Jan 2008 11:23:31 GMT.
    Thus we will analyze the Kraft Food and General Mills:
    In financial analysis, we need qualitative information and try to read between the numbers. We have to ask all the right questions. Over the years, there are some ratios, which have become more popular and handy for rule of thumb analysis of financial statements. Our purpose in this note is not deride them but to advice the reader to ...

    Solution Summary

    This solution provides explanations and calculation in Excel for a ratio analysis.