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Strategic Management: Vision, Mission, and Stakeholders

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Strategic Management: Vision, Mission, and Stakeholders

1) What is your opinion on the QUESTION below?

For this assignment, we will focus on General Mills, a multinational food manufacturing company: http://www.generalmills.com/

As you research General Mills, you may want to compare and contrast that company with the other food service retailers - such as Kraft Foods, Nestle, Tyson Foods, ConAgra, and Kellogg.

Please visit the General Mills site, and identify the company's mission and vision, as well as their major stakeholders (you may need to interpret and/or make assumptions here, as all mission and vision statements are not crystal clear - nor are they always explicitly stated. You should note that the stakeholders aren't simply the shareholders. "Stakeholders" include everyone and anyone who is affected by the success or failure of the company).

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As you research General Mills, you may want to compare and contrast that company with the other food service retailers - such as Kraft Foods, Nestle, Tyson Foods, ConAgra, and Kellogg.
Please visit the General Mills site, and identify the company's mission and vision, as well as their major stakeholders (you may need to interpret and/or make assumptions here, as all mission and vision statements are not crystal clear - nor are they always explicitly stated. You should note that the stakeholders aren't simply the shareholders. "Stakeholders" include everyone and anyone who is affected by the success or failure of the company).

General Mills as a company ...

Solution Summary

Strategic management, vision, mission, and stakeholders are examined.

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See Also This Related BrainMass Solution

Strategic Management: Mission and Vision Statements

Please assist! This information will be use as informative guide to further develop better understanding with regards to the given topics.

Please define what constitutes a "good" company mission statement and identify five criteria that are crucial to devising good mission statements.

Please define what constitutes a "good" company vision statement and identify five criteria that are crucial to devising good vision statements.

Please justify in your choices while explain why each individual criterion is important.

Critically compare the commonalities and differences between your two lists. Be sure to address this requirement with appropriate depth. This is important!

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