Please read the below assignment requirement. This a four part project, however this is only part one. I am only looking for two pages of work, properly sited, (at least 4 references); this does not include cover page, or reference page. I will add the cover, but I do need a reference page. I will do all editing. Please contact me with any questions.
There are four parts to the final course project. The first part of the project is the initial proposal, which will be submitted to the instructor for approval. The first part of the project will identify the company of choice that will seek an expansion opportunity to an oversee area of choice. Be sure to identify the country and mode of entry. In addition, provide and introduction and overview of selected company along with an initial analysis of the growth opportunity.
Steps to complete Part 1
Provide an introduction and overview of the selected company along with an initial analysis of the growth opportunity.
Identify the following:
- Country of choice
- Mode of entry
Submit a two- to three-page Word document using 12-pt. font and APA format
The Company selected is Whole Foods Market. This is an organic food, natural food, and healthy food store chain. According to 2013 figures, there were 365 stores in Whole Foods Market (a). The company maintains strict quality standards and claims to have a commitment to sustainable agriculture. The company has self-created quality standards for being natural. For example, Whole Foods Market does not sell meat or milk from cloned animals even though the FDA has allowed its consumption. When a customer walks into a Whole Foods Market, she gets food that is free of preservatives, hydrogenated fats, sweeteners, or artificial flavors/colors. It is also US's first National Certified Organic Grocer. It sell several USDA certified organic foods and products. The Environmental Protection Agency or the EPA has awarded Whole Foods Market its top honor of Green Power Partner of the year 2006. John Mackey, the CEO was named the 2008 (Gauss. S, 2011). Overall National ...
This solution explains expansion opportunities overseas. The sources used are also included in the solution.