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Hershey Foods Company

I need to do a strategic analysis of the Hershey Foods Company in the following format:

I Current situation:

A. Current Performance

B. Strategic Posture
1. Mission
2. Objectives
3. Strategies
4. Policies

II. Strategic Managers
A. Board of Directors
B. Top Management

III. External Environment
A. Societal Environment
1. Economic
2. Technological
3. Political- Legal
4. Sociocultural
B. Task Environment

IV. Internal Environment
A. Corporate Structure
B. Corporate Culture
C. Corporate Resources
1. Marketing
2. Finance
3. R&D
4. Operations

V. Analysis of Strategic Factors
A. SWOT
B. Review of current Missions and Objectives (are they appropriate? should they be changed? How?)

VI. Strategic Alternatives and Recommended Strategy
A. Strategic Alternatives
1.
2.
3.
B. Recommended Strategy
1.
2.
3.
4.

VII. Implementation
A.
B.
C.

VIII Evaluation and Control
1. Is the current information system capable of providing sufficient feedback on implementation activities and performance? Can it measure strategic factors?
A. Can performance results be pinpointed by area, unit, project or function?
B. Is the information timely?
C.Is the corporation using benchmarking to evaluate its functions and activates?
2. Are adequate control measures in place to ensure conformance with the recommended strategic plan?
a. Are appropriate standards and measures being used?
b. Are reward systems capable of recognizing and rewarding good performance?

Conclusion regarding recommendations and future

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Solution Preview

I need to do a strategic analysis of the Hershey Foods Company in the following format:

I Current situation:

A. Current Performance
The present performance of Hershey's is that its profits have improved in 2008 from 2007 however; the profits have not reached the levels of 2006. The present weak economic conditions and low level of purchases in the US market have challenged the revenues of Hershey's.
B. Strategic Posture
1. Mission: Bringing sweet moments of Hershey happiness to the world every day.
2. Objectives:
Hershey's will deliver quality consumer-driven confectionery experiences for all occasions to consumers.
Hershey's will win with an aligned and empowered organization with relationship to employees.
With business partners, Hershey's will build collaborative relationship for profitable growth.
Hershey's will create sustainable value for its shareholders.
Hershey's will honor its heritage through continued commitment to making a positive impact. http://www.thehersheycompany.com
Overall the objectives of Hershey are cost control, quality enhancement, customer service and overall productivity improvement.
3. Strategies:
Hershey's has currently adapted the strategy of opening its manufacturing facilities abroad in areas where the cost of manufacturing is low. In particular it has opened a facility in Monterrey, Mexico and has closed down its Oakdale factory. In addition, it has modified its recipe of its milk chocolate to meet the requirements of Chocolate Manufacturer's association. In addition, Hershey's has targeted the high end of the chocolate market by acquiring Adobe Organic Chocolate, a boutique chocolate maker in Oregon. The distribution strategy of Hershey's is to have three large distribution centers with the latest technology that ensures that Hershey's is available across the USA.
4. Policies:
These policies are taken from the website: http://www.thehersheycompany.com" It is the company's policy to protect and enhance the company's high level of ethics and conduct, to maintain a strong "people' orientation and demonstrate care for employees, attracting and holding customer with products and services of consistently superior quality and value. To sustain strong results orientation coupled with a prudent approach to business" http://www.thehersheycompany.com.
II. Strategic Managers
A. Board of Directors
Robert F. Cavanaugh, Charles A. Davis, Arnold G. Langbo, James E. Nevels, Thomas J. Ridge, David L. Shedlarz, Charles B. Strauss, David J. West And Leroy S. Zimmerman,
B. Top Management:
This is what the website http://www.thehersheycompany.com says:
"Humberto P. Alfonso Senior Vice President, Chief Financial Officer
C. Daniel Azzara Vice President, Global Research and Development
John P. Bilbrey Senior Vice President, President Hershey North America
Charlene H. Binder Senior Vice President, Chief People Officer
Michele G. Buck Senior Vice President, Global Chief Marketing Officer
George F. Davis Senior Vice President, Chief Information Officer
Javier H. Idrovo Senior Vice President, Strategy and Business Development
Thaddeus J. Jastrzebski Senior Vice President, President Hershey International
Terence L. O'Day Senior Vice President, Global Operations
Burton ...

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