Website Critique E-Commerce
Not what you're looking for?
In critiquing Nike's e-commerce website from the perspective of a consumer, what are your thoughts on their performance in the following areas:
- Colors
- Design
- Interactivity
- User-friendly
- Bandwith sensitivity
- Use of technology
- Navigation
When analyzing site features, consider the impact on the customer and the benefits to the business.
Purchase this Solution
Solution Summary
The expert examines website critiques for e-commerce. Performance perspectives in areas are provided.
Solution Preview
Website Analysis: Nike's website is authentic. It specifically targets the athletic demographic in women, men, and children. It has an exciting first impression that inspires one to be physically active. A consumer instantly discovers what the organization has to offer which is what most consumers require from any e-commerce website. The element of brand messaging is very strong in which it conveys the message of physical fitness, speed, and style.
Colors: I find that the colors of the website are consistent from page-to-page. It has a basic color scheme that is flattering to the eye. The webpage itself is classic and simple. Product items easily stand out because the webpage does not draw attention away from the product instead it establishes visual appeal. Products are the only entity on the website with bright, bold colors.
Design: All of the critical components of a fully functioning e-commerce website are evident. The website gives consumers a wide array of option to customize certain products to meet their specific needs. In comparison to other websites, Nike.com has various links that ...
Purchase this Solution
Free BrainMass Quizzes
Basics of corporate finance
These questions will test you on your knowledge of finance.
Business Ethics Awareness Strategy
This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.
Organizational Behavior (OB)
The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.
Introduction to Finance
This quiz test introductory finance topics.
Organizational Leadership Quiz
This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.