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Marketing: m-commerce, e-procurement, aggregator, e-government

(1) Evidence suggests that important factors conducive to job satisfaction include all of the following except:
A) mentally challenging work.
B) high pay.
C) supportive relationships.
D) supportive working conditions.

(2) Of the fullest potential applications, the best suited to m-commerce is:
A) purchasing an automobile.
B) marketing researchers researching new markets.
C) B2B purchases.
D) online gambling.

(3) In implementing e-procurement:
A) a company should focus on transferring existing procurement procedures to the online environment.
B) the quality of the procurement Web site determines the success of the implementation.
C) fundamental changes in the procurement process will be needed.
D) training customers to use the new system will be critical.

(4) Many experts believe that once an exchange has reached critical mass, the managers of the exchange should:
A) work exclusively on driving down transaction costs.
B) work exclusively on growing the exchange to include as many transactions per month as possible.
C) work to expand services for members in a way that reduces a member's total cost.
D) work to expand the exchange horizontally by adding new members to the industries.

(5) In B2B EC site management, an aggregator:
A) standardizes and aggregates the content of catalogs across industries.
B) combines orders from many locations in a company into a single order.
C) collects orders to be shipped to one part of the country and then sends all the orders on a single truck.
D) finds buyers with identical needs and combines their orders to maximize volume discounts.

(6) All of the following are examples of e-government EXCEPT:
A) a recent college graduate consults a Web site operated by the employment office to learn about job openings in his town.
B) a company sells army surplus supplies at auction over the Internet.
C) a state purchasing officer places an online order for office supplies from an e-catalog sent to her by a national office supply store.
D) a home builder submits an application for a building permit using a City Hall Web site.

Solution Preview

(1) Evidence suggests that important factors conducive to job satisfaction include all of the following except:
A) mentally challenging work.
B) high pay.
C) supportive relationships.
D) supportive working conditions.

Answer: B
Reason: Pay is usually the last factor in ensuring job satisfaction. Most people even with low pay are happy at their jobs for as long as the environments are conducive and supporting; and the job gives a level of challenge, which mentally gives a sense of achievement.

(2) Of the fullest potential applications, the best suited to m-commerce is:
A) purchasing an automobile.
B) marketing researchers researching new markets.
C) B2B purchases.
D) online gambling.

Answer: C
Reason: m-commerce is the ability to conduct commerce using a mobile device, such as a mobile phone. B2B purchases' potential is the greatest of all since it involves the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device.

(3) In implementing e-procurement:
A) a ...

Solution Summary

This solution helps answer various marketing and e-commerce questions. Concepts covered include m-commerce, e-procurement, aggregator, e-government.

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