Explore BrainMass

Integrative project - General Electric

Please assist me with the needed information listed below in order to complete an integrative project assignment. Thanks!


1. In developing corporate strategy, most experts advise starting with an analysis of (1) organizational resources and (2) forces in the organization's environment. Some of these factors clearly can be categorized as inputs to the system, while others may be more accurately described as throughput resources internal to the organizational system itself. Identify a few of the input factors, indicate why they are important, and relate them to similar business organizations that you are familiar with.

2. In considering organizational change, it seems useful to distinguish between Throughput factors that may actually prompt change and those that merely enable or facilitate (or resist) change.
Can you identify one or two examples of each of these kinds of change factors and cite their impact on change in an organization with which you are familiar.

3. The outputs of an organization (for better or worse) are the result of the inputs, methods, and processes. An organization can only produce what the system is capable of giving. Whether the organization produces goods or services, there is always a "customer" who consumes these outputs and the long-term health and effectiveness depends on the ability of the organization to satisfy the needs of the consumer. For this, identify an organization such as Target for example:
a. Who are the organization's customers
b. What are their needs
c. How does the measure output (e.g. net sales, services delivered, costs, profits, market share, return on investment, etc.)?
d. Is there a match between customer needs and the organization's output?

4. A key tenet of open systems theory is that the environments in which organizations operate are not static: Customer needs change, the regulatory and legal environment changes, sources of input and costs change. How should organizations monitor their systems, processes, and methods to continue to insure that they will consistently and reliably provide high quality goods/services that meet customer needs despite a changing environment?

Solution Preview


Organizational Change Management in General Electrics
About Company
GE or The General Electric Company is an international American services and technology corporation, which was incorporated in the New York State. In the context of market capitalization, GE is ranked as world's third biggest company (We are GE, 2009). In 1896, General Electric was among the original twelve companies, which was listed on Dow Jones Industrial Average and holds the position even after 112 years (General Electric Company, 2009).
For Genpact, GE is the major client, which provides services like customer service, information technology, finance and analytics to GE. By 2004, GE became the 3rd largest conglomerate in media across the world (We are GE, 2009).

Input Factors
There are various input factors that affect the organizational performance. Various input factors of the company are environment, resources, strategy, etc. The input-environment includes the factors outside the organization. Next input is resources that include tangible and intangible resources (Wyman, 2008).

It comprises various disciplines like human resource, marketing and also intangible resources like identification in the market, etc. Next comes the components of system i.e. Task (work to be done by the organization and its team); individual (skilled employee who has to do the task assigned); formal organizational arrangements (process, system, etc which help individuals to do tasks) and lastly informal organizations.

The inputs are processed and transformed into output. The output i.e. Performance and efficiency is mostly affected by the behavior of individual, group and inter group behavior and lastly organization as a system (Notable Models, 2008).

Inputs factors of General Electric
Environment: GE's facilities are committed towards the international environment, health and safety. This is also called EHS program. This program runs for colleagues and the various communities across the whole world. GE's goal focuses on continuously reducing and improving chances of injury.

Resources: There are various kinds of resources available in the firm such as human resources financial resources, etc. Human resources are capable of bringing the changes across the company. These resources help in enhancing the operational efficiency. In the beginning of every year, the management teams and HR teams sits together to review the major goals and objectives for the functioning of HR. In this meeting, the discussion is related to HR strategy and the business objectives (Depalma, 2007).

Financial resources serve as the key to the success of GE as half of GE's revenue is generated from financial services. Among the financial resources, Scientific Asset Services serves as an offering under which the company (GE) repairs and maintains instrumentation that is required by biotech and pharmaceutical companies (General Electric Company, 2009).
Strategy: GE implemented e-business strategies in different business units and company focused on convincing its employees to incorporate e-business. In the value chain, company accepted the Internet in all its business functions (General Electric Company, 2009). In order to re-engineer its business ...

Solution Summary

This solution discusses organizational change management at General Electric in 1,802 words with twelve words.