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Global Business Plan: Marketing mix, chain of command, exit

Prepare a paper explaining the follow topic points.

*Business venture is Dell (computer) Call Centers in India.
*Please no plagiarism and provide references.

o Determine the marketing mix specific to your selected global product or service and explain your choice of marketing mix. Prepare a marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and e-business in your chosen country. Include market indicators and trends for your product or service.

o Describe the degree to which your organization operates as a centralized versus decentralized organization. Include a chain of command chart to illustrate how communications would reach senior management from the field when events necessitate changes in tactics or strategy.

o What types of exit strategies would be most appropriate for your global venture? Some strategies to consider include divestiture of assets, handing over to a joint venture partner, diversification, shutting down operation, and contingencies for your global venture.

Solution Preview

In this paper, we will prepare a global business plan for a business venture, which is Dell Call Centres in India. Here, in this global business plan we will determine the marketing mix particular to Dell's Call centres global product or service. In addition to this, we will develop a marketing plan for Dell's Call Centres in India that will address aspects like product modification, pricing, promotional programs, distribution channels and e-business in chosen country India. In regard to the development of a marketing plan, we will also discuss prominent market indicators and trends in India for Dell Call Centres product or service.

Additionally, we will elaborate about the degree to which Dell Indian Call Centres will operate like a centralized versus decentralized organization. With this, we will also include a chain of command chart to exemplify how communications would reach to senior management from the field when events demand exchanges in tactics or strategy. In the end, we will delineate about the appropriate exit strategies' that Dell Computers can utilize for getting exit from its India's call centres.

In recent times, Outsourcing is becoming very popular. It refers to the "acquisition of a product or service rather than producing it". Most of the IT companies which are operating in several nations are doing their work with the help of outsourcing (Kriplani & Einhorn, 2003). Dell Computers which is a multinational firm has most of its troubleshooting call centres in India at present. With the help of these call centres the company is achieving a number of advantages in the form of cost reduction, access to larger workforce at minimum cost and concentration on the core business areas.

For managing all these products and services, that the company is getting from doing outsourcing from India can only be managed by determining a specific marketing fix, as it is essential to successfully survive in some global market (Peter & Donnelly, 2002). Dell Computers Indian Call centres should also follow a subsequent marketing mix:

? Product: Here in the form of ...

Solution Summary

The expert examines a global business plan for marketing mix, chain of commands and exits. The business venture examined is Dell (computers) call center in India. The marketing mix specific to the selected global product or service is explained.