Fundamentals of Marketing: Advent of the Internet
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The marketing world has gone through significant changes with the advent of Internet. How has the "new marketing landscape" altered the ways in which certain companies market, give an example. Use the new strategies of your classmate's companies to compare and contrast with the company in your discussion.
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At the dawn of the new millennium, if we look back at the last century, we will realize the changes the world has seen. And even the changes are becoming rapid. The main reason of changes is technological innovation. The ever-changing technology has affected our personal lives as well like it has affected all other walks of life.
Chuck Martin, best selling author of Digital Estate and founder of Netfuture Institute says that "We stand at the cusp of a new era where most traditional business models will disappear and where the wired consumer and the wired organization will function in harmony."
The Internet is a wonderful mirror reflection of the real world, and is also known as the virtual world. The most exciting part of the Internet for businesses is the fact that they have an opportunity to open a new branch in this virtual world, which can be accessed by anyone, anywhere, anytime. (Indiainfoline)
Marketing has been more dynamic and challenging with increasing competition and at the same time decreasing customer loyalty in the market. There also has been an explosion of new technology driven channels to reach the customer. Now organizations can reach customer much more easily with the help of e technologies. Internet is helping in improving the ability to understand and meet changing global market requirements and the ever-changing customer requirements. Thus it is helping in enhancing the product's quality, reliability and end-use performance, improving customer satisfaction, increasing the market share. Internet is having revolutionary impact and is helping the companies to reach the consumers directly. Internet is reducing the time and geography restrictions which the traditional channels are having and helped the customer in having more choice and convenience. With the help of internet the products and services can be personalized and can be send at any point of time. Thus more segmentation can be done easily with the help of internet.
Thus using the ...
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