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E-business and physical shops

Can an Internet presence occur simply because its the "thing" to do today? Are there instances when E-Business is actually not profitable but just another way to focus customers into buying at their physical shops?

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There are many instances of a Business advertising their website for informational purposes only and the customer cannot actually buy anything from that business online.

Obviously, banking institutions do this a lot. You can browse the options they have and the different accounts you may be able to open. ...