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Discussing New Economy Tools

Background: Please see the attached document for background information.

I am having trouble getting started and formulating ideas, any help would be appreciated.

Directions: Identify relevant new-economy tools that are included in the overall marketing strategy for the product or company.


Solution Preview

Firstly, you must have already known that technology plays a critical role in the development of the "New Economy", whoever has a comparative advantage in technology will be the winner.

So refer back to your case - the product of "Online cosmetic surgery advice and solutions", list down those which is obviously a new economy tools:

1. Dot com (the Online cosmetic surgery advice and solutions own website)
1.1. The "dot-coms" are the most visible enablers of the new economy.
1.2. E-commerce, is fundamentally changing ordering processes:
- Qualified as a fully enabled eCommerce site?
- Yes
- Because by definition, eCommerce allows a company to transfer ownership of a product or service via a monetary transfer and delivery of that product or service to the end user, the customer.
1.3. Look at the idea of providing surgery advice and solution then quoting a price as a product - those solid products - customer (i.e. actors / stars) can "order" or "purchase" them via the Internet directly. Delivery times have been slashed, and costs sharply cut. Everyone benefits. ...

Solution Summary

In about 680 words, this solution uses the given background information on this subject of economy tools to highlight how newer economy tools can be used in marketing products or companies.