Customer Satisfaction as a Marketing Tool

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  . // The following table is using SERVPERF as a tool to measure different aspects of relationship marketing, such as service quality, customer satisfaction and service loyalty.

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  First of all, internet has emerged as a major channel for marketing the services of the lodging industry. Industry players are using internet's broad reach and cost effectiveness to market their properties in a cost effective manner.

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  Customer satisfaction: It is critical that Doggie Diner has a good understanding of customer satisfaction. Customer satisfaction drives sales, repeat business and even referrals. A business will fail if customers are not satisfied.