Explore BrainMass

E-Commerce Communications

Describe three of the general online approaches that companies might follow to communicate with their users. In what ways does this type of communication differ from direct communication? In what type of market communications do most companies spend the bulk of their advertising dollars? What are some of the advantages of that type of communication? Thoughtful, complete responses to these questions should be limited to 200 - 300 words.

Solution Preview

Thank you for posting today. It is my goal to provide ideas, definitions, research help, and instructions on how you, the student, should approach the assignment.


"1. Create alert-based communications. Every time new information and reports are posted online, notify your audience with quick email alerts so they can access the information immediately.

2. Create customized views based upon user profiles. Let each audience view information that is relevant for them.

3. Build private sites for media contacts. ...

Solution Summary

The solution looks the types of online approaches companies use to communicate with users and how this differs from direct communication.