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Sweet Treats - Target Market

Please refer to the Grand Ma Sweet Treats Scenario.

Share who your target market is for your business. Use one of the common segmentation methods. Where is the location of your business? What will your promotional plan look like? Also, what will you do to promote your product? How will you increase public relations?

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Share who your target market is for your business. Use one of the common segmentation methods. Where is the location of your business? What will your promotional plan look like? Also, what will you do to promote your product? How will you increase public relations?

Market segmentation is a process of dividing the overall potential market for their products into smaller groups with similar needs and wants so that the company can better develop effective marketing strategies. Thus segmentation involves classifying the market on various parameters such as flavor, age, region etc.

Thus one of the common segmentation that I will use for Grand Ma sweet treats is on the basis of age. We will have different varieties of sweets and food items for different age category. It will be divided into:

1 Kids
We will have healthy food items for the children who need instant breakfast. When they are running late or need to take it with them this would be ideal. The food and sweets will be packed in the small box and will be very handy for them to eat.
Moreover we will have sweets specially made for kids in toy forms and in variety of flavors.
2 Youth and Middle age
For Adults we will have take away healthy food boxes so that they could carry it and eat it on the train or bus or once they get to work. We will also provide all kind of sweets and desserts (All low calories) especially to those who are conscious about their health and fitness.
3. Old age
Older people also like to buy individual products so this would be a good target market. Low sweet food is becoming more important for health reasons and thus it's an ideal replacement for cookies and other sugar snacks.
Where is the location of your ...

Solution Summary

This solution discusses market segmentation for Grand Ma Sweet Treats in 931 words plus five references.

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