Managerial accounting is more than recording, maintaining, and reporting financial results.
Managerial accountants must provide managers with both financial and nonfinancial information
including estimates, projections, and forecasts. Looking into the future involves risk. Krispy Kreme's managers, including its managerial accountants, must notify shareholders of this risk.
1. Access and read Krispy Kreme's (krispykreme.com , Investors relations, SEC Findings) Management Discussion and Analysis (MD&A) section in either
its annual report or its 10-K for the year ended February 3, 2002 [KrispyKreme.com]. What
risks do Krispy Kreme's shareholders face as management and employees work to position the
company for long-term success?
2. What are the managerial accountants' responsibilities in evaluating risk?
The solution examines the risks of Krispy Kreme's Shareholders.
Krispy Kreme Bonus Plan - accounting abuse
1. A brief description of Krispy Kreme's annual cash bonus plan for top executives follows. One way Krispy Kreme executives can achieve the revenue target is to open new stores as fast as possible. Explain why this might alarm shareholders.
2. Why might it be important for the bonus plan to use the same EBITDA definition used in Krispy Kreme's "secured credit facilities" (loan agreements)?
3. Describe how Krispy Kreme's executive bonus plan might lead to accounting abused at the company?
Source: Krispy Kreme Doughnuts, Inc. 2010 proxy:
" The compensation Committee chose consolidated EBITDA (earnings before interest, taxes, depreciation and amortization) and revenue as the performance metrics for fiscal 2011, weighted at 80% and 20%, respectively. Consolidated EBITDA is defined the same way as it is defined in our secured credit facilities. The compensation Committee assigned three levels of performance for consolidated EBITDA: revenues for fiscal 2011 do not exceed those from fiscal 2010, the executives will not be eligible to receive 20% of the target cash bonus amount.