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Sustained Competitive Advantage in the Food Industry

Within the food service industry (restaurants that serve meals to customers, but not fast food), find examples of firms that have sustained competitive advantage by competing on the basis of

(1) cost leadership,
(2) response, and
(3) differentiation.

Cite one example in each category; provide a sentence or two in support of each choice. Do not use fast-food chains for all categories (Hint: A 99 cents menu is very easily copied and is not a good source of sustained advantage.)

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Within the food service industry (restaurants that serve meals to customers, but not fast food), find examples of firms that have sustained competitive advantage by competing on the basis of

(1) cost leadership,
(2) response, and
(3) differentiation.

Cite one example in each category; provide a sentence or two in support of each choice. Do not use fast-food chains for all categories (Hint: A 99 cents menu is very easily copied and is not a good source of sustained advantage.)

Harvard Business School's Michael Porter developed a framework of generic strategies that can be applied to strategies for various products and services, or the individual business-level strategies within a corporate portfolio. The strategies are (1) overall cost leadership, (2) differentiation, and (3) focus on a particular market niche. The generic strategies provide direction for business units in designing incentive systems, control procedures, operations, and interactions with suppliers and buyers, and with making other product decisions.
http://www.referenceforbusiness.com/management/Ex-Gov/Generic-Competitive-Strategies.html as retrieved on 26 Dec 2007 13:52:56 GMT.

Examples
1) Response strategy
TGIF - personalizes and customizes the customers experience
March 06, 2007, Carrollton, Texas /PRNewswire/" In an unprecedented move in the casual dining industry, T.G.I. Friday's® restaurants today became the first restaurant chain in the category to offer a variety of smaller portion entrees at lower prices all day, every day with its Right Portion, Right Price menu.
"Cutting back on portion sizes is one of the best strategies for helping individuals lose or maintain their ...

Solution Summary

Within the food service industry (restaurants that serve meals to customers, but not fast food), find examples of firms that have sustained competitive advantage by competing on the basis of...

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