Strategic management
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Within the food service industry (restaurants that serve meals to customers, but not fast food), find examples of firms that have sustained competitive advantage by competing on the basis of (1) cost leadership, (2) response, and (3) differentiation. Cite one example in each category; provide a sentence or two in support of each choice. Do not use fast-food chains for all categories (Hint: A 99 cents menu is very easily copied and is not a good source of sustained advantage.)
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Solution Summary
This solution provides answers to the following: Within the food service industry (restaurants that serve meals to customers, but not fast food), find examples of firms that have sustained competitive advantage by competing on the basis of (1) cost leadership, (2) response, and (3) differentiation. Cite one example in each category; provide a sentence or two in support of each choice. Do not use fast-food chains for all categories (Hint: A 99 cents menu is very easily copied and is not a good source of sustained advantage.)
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For this project, I analyzed a restaurant called "Alexandros". This small restaurant offers Greek and Mediterranean cuisine for people on the go. When you think of Greece and Greek food, fresh, healthy, abundant and delicious are words that often come to mind. "Alexandros" works hard to leave up to this reputation.
COST LEADERSHIP - The capacity of the restaurant may affect its operations, but not as much as the quality and value of the food that the restaurant is serving. "Alexandros" ...
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