Should businesses seek high performance through a combination strategy or should they minimize the risk of being 'stuck in the middle' by concentrating their efforts on either low costs or differentiation?
Achieving High Business Performance
Business organizations aim for high level of performance. This is made possible by both being effective and efficient its operations. Effectiveness means achieving the targets not only in terms of profits but most importantly in terms of meeting the expectations of target buyers and other stakeholders, more than those of competitors.
Achieving targets as to sales requires well planned and well implemented marketing strategies, one of which is product differentiation. Making an organization's products and services different from those offered by competitors may be done in terms of features, customer service, ...
This solution discusses whether businesses should seek high performance through a combination strategy or whether they should minimize the risk of being 'stuck in the middle' by concentrating their efforts on either low costs or differentiation.