Explore BrainMass
Share

Explore BrainMass

    Cost leadership and differentiation strategies

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Is it possible for a company or business unit to follow a cost leadership strategy and a differentiation strategy simultaneously? Why or why not? Use an example in your answer to illustrate your position.

    © BrainMass Inc. brainmass.com October 10, 2019, 4:43 am ad1c9bdddf
    https://brainmass.com/business/differentiation-strategies/cost-leadership-and-differentiation-strategies-474176

    Solution Preview

    Yes, it is very much possible to follow both type of strategies simultaneously. If the company has ability to produce a differentiated product at lower costs, it can certainly offer such products ...

    Solution Summary

    Is it possible for a company or business unit to follow a cost leadership strategy and a differentiation strategy simultaneously? Why or why not? Use an example in your answer to illustrate your position.

    $2.19