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Cost leadership and differentiation strategies

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Is it possible for a company or business unit to follow a cost leadership strategy and a differentiation strategy simultaneously? Why or why not? Use an example in your answer to illustrate your position.

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Is it possible for a company or business unit to follow a cost leadership strategy and a differentiation strategy simultaneously? Why or why not? Use an example in your answer to illustrate your position.

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Yes, it is very much possible to follow both type of strategies simultaneously. If the company has ability to produce a differentiated product at lower costs, it can certainly offer such products ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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