Cost leadership and differentiation strategies
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Is it possible for a company or business unit to follow a cost leadership strategy and a differentiation strategy simultaneously? Why or why not? Use an example in your answer to illustrate your position.
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Solution Summary
Is it possible for a company or business unit to follow a cost leadership strategy and a differentiation strategy simultaneously? Why or why not? Use an example in your answer to illustrate your position.
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Yes, it is very much possible to follow both type of strategies simultaneously. If the company has ability to produce a differentiated product at lower costs, it can certainly offer such products ...
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- MBA, Rochester Institute of Technology
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