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    Theoretical Framework: Customer Satisfaction and Loyalty

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    H1: "There is no relationship between customer satisfaction and loyalty" into Theoretical Framework form.

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    https://brainmass.com/business/customer-relationship-management/theoretical-framework-customer-satisfaction-and-loyalty-268115

    Solution Preview

    The purpose of a Theoretical Framework is to guide your research and help you to determine what variables you are measuring, and what statistical relationships you are looking for.

    In your case, you are going to measure customer satisfaction and customer loyalty and determine the lack of relationship between customer satisfaction and loyalty. Therefore, you will need to give examples of how these two concepts are not related. To get started, it is important to understand the meaning of those two terms. Customer satisfaction basically means that the ...

    Solution Summary

    The purpose of a Theoretical Framework is to guide your research and help you to determine what variables you are measuring, and what statistical relationships you are looking for. In your case, you are going to measure customer satisfaction and customer loyalty and determine the lack of relationship between customer satisfaction and loyalty. Therefore, you will need to give examples of how these two concepts are not related.

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