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Article for Company who practice positive Social Responsibility

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10 Companies with Social Responsibility at the Core: From Method to Toms Shoes, These Marketers Focus on Improving Lives and Their Businesses at the Same Time

By: Bob Liodice April 19, 2010

http://adage.com/article/cmo-strategy/10-companies-social-responsibility-core/143323/

The article does not have to be from an academic journal. Read the article and then write a summary of the article, written in Microsoft Word using 12-point font, single spacing. Follow this format:

1) Name of the Article
2) Name of the source and include the Website's address (URL)
3) Author and Date of the article (must be less than one year old)
4) Approximately 50% of the discussion content should be article summary
5) Approximately 50% of the discussion content should be how it applies to this class

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10 Companies with Social Responsibility at the Core: From Method to Toms Shoes, These Marketers Focus on Improving Lives and Their Businesses at the Same Time

By: Bob Liodice April 19, 2010

http://adage.com/article/cmo-strategy/10-companies-social-responsibility-core/143323/

Advertising Age

This article is based on the review of ten companies that take social responsibility very seriously in their day to day operations. Some of these companies founded the social responsibility movement. The author, Bob Liodice, believes these companies have not only shown how corporate responsibility can work and advance goodwill, ...

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