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Saving Face

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What understanding can you demonstrating on the significance of face-saving in social conflict and its resolution. Include the following:

(a) Theories pertaining to face-saving;
(b) Distinctions/relationship between face-saving, face-giving, and face-loss;
(c) Reasons as why conflict resolution specialists need to know the social phenomena related to face-saving.
(d) As a conflict resolution specialist, how will you create a climate that promotes positive conflict interaction?

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The answer to this problem explains Saving Face. The references related to the answer are also included.

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(a) Theories pertaining to face-saving;

There are several theories pertaining to face-saving. Lin Yutang claimed that face has a positive social value; it is symbol of respectability, something that is emotionally invested, is a sense of worth, and relates to the dignity of a person. In sociology Martin C. Yand analyzed eight sociological factors in gaining or losing face. These are the ages, personal sensibilities, inequalities in social status, social relationship, consciousness of personal prestige, presence of a witness, and particular social value involved. In Politeness Theory, Penelope Brown and Levinson differentiated between positive and negative face. In communication theory face is the public image that a person claims for herself. If there is intercultural communication, face saving can become so important that negotiations lead to strong conflicts and tangible issues get swamped. In psychology, the Chinese stress upon shame. If a person loses face it may lead to suicide. In Chinese culture face is not something tangible but something that can be granted, lost, fought for, and presented as a gift. Face is a projected image of one's self in a relational situation says Ting-Toomey. It is a projected image of one's self in a relational situation and is an identity that is defined by the participants. In individualist cultures individuals tend to focus on autonomy needs while in collectivist cultures, people concentrate on the need for inclusion (Anne ...

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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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