This is an issue of strategy. Strategy provides long term direction to the organization. It helps the organization in achieving the competitive advantage to the organization. It also tells about the organization about its market, values and the way to handle the resources in order to meet the objectives of the organization. As per tutor2u.net "Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the ...
The solution discusses the competitive strategies for "more value for the money".