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    Kmart

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    If you were the CEO of Kmart what strategies would you recommend for the company?

    Should Kmart and Sears keep their own identities and have unique competitive strategies, or should they be combined in some way with a new overall corporate competitive strategy? Please defend your answer.

    © BrainMass Inc. brainmass.com October 1, 2020, 11:26 pm ad1c9bdddf
    https://brainmass.com/business/entrepreneurial-issues/ceo-kmart-strategies-recommend-company-272493

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    If you were the CEO of Kmart what strategies would you recommend for the company?

    Should Kmart and Sears keep their own identities and have unique competitive strategies, or should they be combined in some way with a new overall corporate competitive strategy? Please defend your answer.

    If I were the CEO of Kmart, I would recommend the strategy of cost leadership. Kmart is essentially a discount departmental store. Currently, there is a relatively higher demand for low priced high quality products in the retailing industry. The weakness in the economy ...

    Solution Summary

    This solution gives you a detailed discussion on Kmart. The strategies you would recommend for the company is determined. References are provided to support the understanding.

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