Describe an example where IT has been used by a company to increase it's competitive advantage by integrating the information flow between and among its operations.
I will give you one solid example that I used for my own Technology For Competitive Advantage Paper and then some suggestions for finding your second item.
The use of RFID (radio frequency identification) allows companies to track not only shipments, but the vehicles carrying those shipments. This extraordinary use of technology quickly allows shipping departments to keep track of packages, mechanics to locate a vehicle due for service and managers the ability to check on a driver (maybe to see if he/she is where they are supposed to be). My reference I used for this item is listed at the bottom of my entry here.
How can technology help your company gain the competitive advantage it needs? Find out one example how. The solution include three references and additional search terms to help get you started.