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Price-Skimming Strategy

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In price-skimming strategy would you couple this strategy with intensive, selective or exclusive distribution?

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Solution Summary

This solution overviews the price-skimming strategy and comments on whether it would be best to couple such a strategy with intensive, selective or exclusive distribution.

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Price skimming is a strategy where a marketer sets a relatively high price for a product or service at first, then lowers the price over time. It allows the marketer to gain a high market share and profit before competition comes along and lowers the market price. The objective is to capture consumer surplus. http://en.wikipedia.org/wiki/Price_skimming

Intensive distribution is where a producer attempts to sell its products or ...

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