Explore BrainMass

Explore BrainMass

    Price-Skimming Strategy

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    In price-skimming strategy would you couple this strategy with intensive, selective or exclusive distribution?

    © BrainMass Inc. brainmass.com October 2, 2020, 1:06 am ad1c9bdddf

    Solution Preview

    Price skimming is a strategy where a marketer sets a relatively high price for a product or service at first, then lowers the price over time. It allows the marketer to gain a high market share and profit before competition comes along and lowers the market price. The objective is to capture consumer surplus. http://en.wikipedia.org/wiki/Price_skimming

    Intensive distribution is where a producer attempts to sell its products or ...

    Solution Summary

    This solution overviews the price-skimming strategy and comments on whether it would be best to couple such a strategy with intensive, selective or exclusive distribution.