Netflix: Strategic change Streaming/DVD
Not what you're looking for?
Please help! Minimum 60 words.
Summarize the strategic change that Netflix made when they changed how customers rent and pay for DVDs vs. Streaming. What changes did Netflix make, and what was the result? Why?
Purchase this Solution
Solution Summary
This solution discusses the strategic change Netflix made when they changed how customers rent and pay for DVDs vs. Streaming. Includes APA formatted references.
Solution Preview
Netflix wanted to encourage more subscribers to stream movies because this offers a cheaper delivery system for the company (they save the cost of processing and mailing DVDs). To this end, they decided to increase the mail and online combination plan from $10 to $16 per month (a 60 percent increase). They offered subscribers an opportunity to pay $8/month ...
Education
- BA, University of Southern California
- MSS, United States Sports Academy
- Ed.D, Boise State University
Recent Feedback
- "Thk u"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
Learning Lean
This quiz will help you understand the basic concepts of Lean.
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
Marketing Management Philosophies Quiz
A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.
Accounting: Statement of Cash flows
This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.
Change and Resistance within Organizations
This quiz intended to help students understand change and resistance in organizations