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    How would you segment the market for this product?

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    Suppose your company has just acquired a firm that produces battery-operated lawn mowers, and strategists want to implement a market-penetration strategy. How would you segment the market for this product? Justify your answer.
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    © BrainMass Inc. brainmass.com June 3, 2020, 7:18 pm ad1c9bdddf

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    Hi there,

    When I think of battery operated lawn mowers, the type of people that would use such an item come to mind:
    1) people that are too busy to spend the time to mow the lawn themselves (i'm assuming that the main purpose of the battery is so ...