Explore BrainMass

Explore BrainMass

    How would you segment the market for this product?

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Suppose your company has just acquired a firm that produces battery-operated lawn mowers, and strategists want to implement a market-penetration strategy. How would you segment the market for this product? Justify your answer.
    Need solution as soon as possible.

    © BrainMass Inc. brainmass.com June 3, 2020, 7:18 pm ad1c9bdddf
    https://brainmass.com/business/capital-structure-and-firm-value/how-would-you-segment-the-market-for-this-product-93008

    Solution Preview

    Hi there,

    When I think of battery operated lawn mowers, the type of people that would use such an item come to mind:
    1) people that are too busy to spend the time to mow the lawn themselves (i'm assuming that the main purpose of the battery is so ...

    $2.19

    ADVERTISEMENT