How would you segment the market for this product?
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Suppose your company has just acquired a firm that produces battery-operated lawn mowers, and strategists want to implement a market-penetration strategy. How would you segment the market for this product? Justify your answer.
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Hi there,
When I think of battery operated lawn mowers, the type of people that would use such an item come to mind:
1) people that are too busy to spend the time to mow the lawn themselves (i'm assuming that the main purpose of the battery is so ...
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