Purchase Solution

Market Segmentation: Product Attributes and Distribution Strategies

Not what you're looking for?

Ask Custom Question

Define market segmentation. What dimensions are used to segment markets? How are product attributes and distribution strategies affected by differences between countries and/or market segments?

Purchase this Solution
Solution Summary

This solution provides explanations for market segmentation as well as its related product attributes and distribution strategies.

Solution Preview

Market segmentation occurs when you want to better understand your audience, so you divide it up into various groups. There are many dimensions that can be used to segment a market.

You might want to divide you market up by age. You could be marketing a product geared to young adults aged 25-35. Since you product would only interest a small sub-section of the general population, it is pointless to try to sell your product to everyone. Therefore, you would then want to take your entire population, and segment it down to people in the age category who would be interested in your ...

Purchase this Solution
Free BrainMass Quizzes
Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Basics of corporate finance

These questions will test you on your knowledge of finance.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

View More Free Quizzes
Related BrainMass Solutions

  • Global Segmentation and Positioning for Santo Wine Products

    Provide your plan for positioning, segmentation, and targeting for your country, company and product: (a) Describe the two-stage process typically followed during the global market segmentation process.

  • Segmentation

    19462 Segmentation Which one of the market segmentation criteria is most difficult to identify and measure? Can you please explain the relationship between marketplace diversity and demographics?

  • Primary market segments

    What are the major product/service attributes that customer's value? Does this segmentation best fit the market environment in terms of product life cycle stage and how competitors are servicing the market?

  • Marketing Plan: Phase II Paper

    e) Identify the positioning and differentiation strategies for my product and; There is no single way to segment a market.

  • Organization's strategies

    314549 Characterize an organization's strategies with respect to product, price, distribution, and advertising for a product in its maturity stage of the product life cycle.

  • Marketing Management Distribution Strategies

    Explain the three distribution strategies based on the number of intermediaries. 2. Briefly describe product specialization and market specialization 3. Briefly describe the steps in the segmentation process 4.

  • Detailed Explanation to Market segmentation

    Localized Positioning Strategies  Universal Positioning Appeals – Positioning themes: » Specific product features/attributes » Product benefit, solutions for problems » User application » Lifestyles Global, Foreign, and Local Consumer Culture

  • Danger of Oversegmenting a Market

    Therefore, in addition to the cost of developing a new product, a business also has to consider costs such as, new marketing communication program and also a distribution network.

  • Segmentation Strategies to Target Potential Consumers

    449714 Segmentation Strategies to Target Potential Consumers Using an organization and product of your choice, write a paper discussing the major segmentation strategies including demographic, geographic, and psycho-graphic that might be used to identify

View More Related Solutions