Does Culture Follow Strategy, or Does Strategy Follow Culture?

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According to Merchant, culture will always trump strategy. Culture is an invisible stuff that connects organizations together and it can be seen in the values, norms of purpose, approach and all those other stuff that is hard to evaluate, codify, measure and manage. Yes, organizational culture is very hard to measure but it plays a very crucial role into the operating model of a company's behaviour. It is very important for a company to ask if its culture supports its ...