ZebraRuns is a company that sells running shoes and accessories through a retail outlet. Business has been exceeding expectations, and company executives are contemplating adding a second store.
Based on what you know about decision-making techniques, describe the steps ZebraRuns should take to make an effective decision.
My textbook references a six steps to decision making. But I'm not sure how to apply them to ZebraRun. I'm needing some guidance.
1. Set Objectives
2. Search alternatives
3. Evaluate alternatives
4. choose a course of action
5. implement the decision
6. follow up
But then I found this article that references a five step process but is different.
** Please see the attached file for the complete solution response **
I agree with the six step decision making process. The description is based on the six-step process.
Set Objectives: The objective of ZebraRuns is to set up a new store that will be profitable and will be able to meet the expansion plans of the organization.
Search alternatives: ZebraRuns should market in that particular region, the population density, overall market identify 3-4 cities across regions as attractive locations for opening a ...
This posting provides the process of using decision making techniques for arriving at a decision of opening a second store for ZebraRuns.