Company value proposition, market position & competitive advance

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The response addresses the queries posted in 1980 words with references

//Value proposition and market position play an important role in ensuring high output of an organization. In context to this, the present study is based on the audit of a new taxi company in USA. The following section reflects the value proposition and market position of the new taxi company.//

Value Proposition
The value proposition of the new taxi company is to deliver highest quality of safety and security along with the smooth travel experience. The new taxi company adds a new dimension that brings about credibility, comfort and reliability to the customers.

Market Position
The new taxi company positions itself to the target audience that includes business class people, travelers, office employees, working women, as well as, young college students. The main aim of the businessmen and employees is to reach the desired location at the specified time. The tourist traveler desires for a cheap and comfortable source of traveling around the USA. While the working women demands a safe and secure mean for traveling (Stephenson & Thurman, 2007). To fulfill the needs and demands of every class of customers the new taxi company positions itself in the market that guarantees low cost, safe and happy journey to all the customers to reach the desired place within the specified time.

// The main sources of competitive advantage, offered by the new taxi company, are reviewed. Additionally, the Michael Porter's Five Forces Model in respect of this business has also been explained.//

Competitive Advantages
The new taxi company offers a wide range of features with a vision to change the way customers perceive the traveling in the USA. The competitive advantage of the new taxi company is that there is a panic button in the taxi that is connected to the master control center, which can be pressed in case of an emergency. The new taxi is available for the services to the customers on 24*7. With the help of the 24*7 hours availability of the services, the taxi will be available during any emergency. The taxi cab is under watch through a global positioning system that provides the real time position of the vehicle on a digital map in the control room (Shankar & Carpenter, 2012). This feature will ensure the safety of the passengers. Additionally, the radio facility is also provided to the passengers so that they do not get bored while traveling in the taxi. These competitive features enhance the safety of the customers, as well as, the accuracy of time is also maintained.
Michael Porter's Five Forces Model

Competitive Rivalry- The new taxi company is conducting its business in the USA market. In this industry, the competitive rivalry is very high, as the business line of the new taxi company deals with the premium customers that include the business class people, travelers, office employees, working women and students (Porter, 2008). The new taxi company faces the competition from other taxi players in the USA that includes Uber, MATS, Diamond Cab, Yellow Cab Company, Go Green Cab, Alexandria Yellow Cab and Red Top Cab.

Threat of New Entrants- The business threat faced by the new taxi company is not only from the existing taxi business players in the market but also from the new entrants that are gearing ...