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Newspaper Companies Competing with Digital Media

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Describe how newspaper companies with its journalistic pride compete with the digital media and still deliver the best news. List 2 references

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An excellent example of a newspaper company that is competing with digital media is The New York Times. They have continued to update their online presence and look since the company first started publishing on the web. Last week, the New York Times redesigned their website again to give readers better access to news and encourage more interaction between readers (Stelter, 2014). In addition to the redesign, the New York ...

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This solution provides insight into how newspaper companies can compete with digital media. Provides APA formatted references.

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1. Executive Summary
a. Two page summary of the entire plan

2. Company Description
a. Highlights of the firm's historical and recent operations

3. Strategic Focus and Plan
a. Mission
b. Goals
c. Core competency and sustainable competitive advantage

4. Situation Analysis
b. Industry analysis
c. Competitive analysis
d. Company analysis
e. Customer analysis

5. Market-Product Focus
a. Marketing objectives
b. Target markets
c. Points of difference
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6. Marketing Program
a. Product strategy
b. Price strategy
c. Promotion strategy
d. Place strategy

7. Financial Data and Projections
a. Historical sales revenues
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8. Organization
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9. Implementation Plan
a. Plan to implement the strategies

10. Evaluation and Control
a. Plan to evaluate and control the strategies

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