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Displaying data graphically in a Venn diagram

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Deliverable Length: 2 page memo with Diagram and Table

Details:
Market segmentation is known as the process of dividing up a market for goods or services into smaller groups. For example, a market may be segmented into geographics (location), demographics (income, age, gender, etc.), and psychographics (personality, lifestyle, values, etc.).

After running various advertisements, you have received the statistics from each market segmentation. A total of 1,800 ads were run to try and reach the various segments. The following lists the breakdown of each:

680 for a geographic location
500 based on demographics
440 based on psychographics
385 based on both geographic and demographics
245 based on both geographic and psychographics
325 based on both demographics and psychographics
245 based on all three segments
Write a memo to your boss that displays the data graphically in a Venn diagram. Also, describe example scenarios listed below by first constructing them in set notation (use the addition principle to show the union values) and then give the actual values. Then, construct a table to summarize the data.

Ads that were run either for geographics or demographics
Ads that were not run for geographics
Ads that were run for geographics and psychographics but not for demographics
Ads that were not run for any of these segments (e.g., behavioral basis)
Ads that were not run for geographics but were run for demographics

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The solution displays data graphically in Venn diagrams and displays it to a manager through a memo.

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Write a memo to your boss that displays the data graphically in a Venn diagram.

2 page memo with Diagram and Table

After running various advertisements, you have received the statistics from each advertising outlet. A total of 800 ads were run. The following lists the breakdown of each:
? 380 ads were run over the radio.
? 240 adds were run in the newspaper.
? 300 adds appeared on the Internet.
? 185 ran both on radio and on the Internet.
? 145 ran on the radio and newspaper.
? 225 ran in the newspaper and on the Internet.
? 145 ran on all 3 media outlets.
Write a memo to your boss that displays the data graphically in a Venn diagram. Also, describe example scenarios listed below by first constructing them in set notation (use the addition principle to show the union values) and then give the actual values. Then, construct a table to summarize the following data:
? Ads that were run either on the radio or in the newspaper
? Ads that were not run on the radio
? Ads that were run on the radio and the Internet but not in the newspaper
? Ads that were not run on any of the three media outlets
? Ads that were not run on the radio but were run in the newspaper

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