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Training to Sales Person to Know Product

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As potential Sales Managers, how would one properly train a sales person to know the product?

Also, what is a four legged sales call?I tried to research it but can only find that it is used by companies but no actual definition of what it is and the reasoning behind it.

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Solution Summary

Training to sales person to know Product is examined. The actual definition research is examined.

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As potential sales manager, One would properly train a sales person via combination of techniques which will not only help the sales person to become more informative about the product but will also prepare him to encounter various siatuations, queries and questions during sales presentation.

One of the first step for a sales manager is to make it sure that the sales person has complete information about the product which he will be ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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