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Supermarket, grocery market: Co-location, separation, layout

Operations managers must be concerned with more than final outcomes (the final product or service delivered). They must be involved in determining the processes used to develop and create the final product and how they can be created or manufactured within the current capacities of the organization.

Successful organizations appear complex because they are made up of a multitude of different departments with each having a specific responsibility in the creation and delivery of the final product or service.

For this question research on capacity and facilities will need to be conducted before you can prepare a complete response to the questions asked. Be sure each of the questions below is addressed. Address each question individually and be careful not to combine your questions and answers.

1. Identify supermarket/grocery market to discuss for this discussion.

2. What departments within the market tend to be co-located (adjacent to one another)? Do you believe the co-location is planned? If so why?

3. What departments within the market tend to be distant from one another? What purpose is accomplished by separating these departments so far apart from each other?

4. Why is the layout of the supermarket so important to the overall delivery of the products and services provided?

5. What recommendations would you make to the layout of the supermarket to make the layout more effective or efficient.

Solution Preview

1. Identify supermarket/grocery market to discuss for this discussion.

The supermarket we will be utilizing for discussion is: ShopRite.

2. What departments within the market tend to be co-located (adjacent to one another)? Do you believe the co-location is planned? If so why?

Departments that are usually adjacent to one another are 1) Flower department 2) Produce Department 3) Bakery Department 4) A "grab and go" department and 5) A bank. The placements of these departments are part of ShopRite's strategy, so yes their co-locations are planned (Syncrat, 2010).

1) The flower department is strategically placed since flowers enhance a store's image. When ShopRite customers walk into the supermarket, the first things they see are pretty, great smelling and fresh flowers; it offers the consumer the notion that the store is fresh, and builds off that premise (Syncrat, 2010).
2) The produce department is strategically placed to generate an enticing sensory experience; the produce department communicates to consumers that the produce is fresh, thus it builds the ...

Solution Summary

Supermarket, grocery market for co-location, separation and layouts are examined.

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