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    Strengths and weaknesses of the document about T-shirts at a bookseller's show

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    I am a new publisher with some really great books to sell. I saw your announcement in Publishers Weekly about the bookseller's show you're having this summer, and I think it's a great idea. Count me in, folks! I would like to get some space to show my books. I thought it would be a neat thing if I could do some live airbrushing on T-shirts to help promote my hot new title, T-Shirt Art. Before I got into publishing, I was an airbrush artist, and I could demonstrate my techniques. I've done hundreds of advertising illustrations and have been a sign painter all my life, so I'll also be promoting my other book, hot off the presses, How to Make Money in the Sign Painting Business.

    I will be starting my PR campaign about May 2000 with ads in PW and some art trade papers, so my books should be well known by the time the show comes in August. In case you would like to use my appearance as part of your publicity, I have enclosed a biography and photo of myself.

    P.S. Please let me know what it costs for booth space as soon as possible, so I can figure out whether I can afford to attend. Being a new publisher is mighty expensive!

    What are the strengths and weaknesses of this document?

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    Solution Preview

    It would have been a bit more helpful if you had let me know what specific perspective you would like this document looked at from. A management point of view? A marketing point of view? Formal document review? However, as it has been labeled under management, I have approached it as such with a general perspective of managing the situation.

    Having said this, the main strengths in the ...

    Solution Summary

    In a 285 word solution, the response gives a paragraph each for the strengths and the weaknesses of the document.